Samsung and Warner Brothers partnered on a cross-promotional experiential marketing takeover at San Diego Comic-Con in support of the Suicide Squad film and new Samsung Mobile devices.
As VP of Production for Brightline Interactive, the experiential design and activation firm for this event, I was responsible for leading this multi-faceted installation from concept to completion in 3 months. The project began with multiple exploration meetings with Warner Brothers and Samsung stakeholders to determine what would be the most effective way to engage with their audiences, in support of their respective brands. We ultimately decided on creating an interactive personality quiz that would align visitors to the experience with a corresponding member of the Suicide Squad. Once the guest received their quiz character outcome, this information was dynamically sent to another system that allowed them to create a short video clip with a real-time AR overlay related to their character. These short video clips were then sent to each person via email by Samsung to continue brand engagement.
